Avnet Electronics Marketing, an operating group of Avnet, Inc. AVT, has achieved its strongest results
ever in the latest nationwide survey by Electronics Supply & Manufacturing Magazine. Avnet Electronics
Marketing was top of the list of Most Preferred International Distributors in China and was included in
the top three in all four of the franchised distribution categories - Preferred Distributor for "Best Technical
Support", "Best Logistics Service", "Best Supply Capacity" and "Best e-Commerce".
The survey organized by Electronics Supply & Manufacturing Magazine-China
http://www.esmchina.com/, which is conducted annually, analyzed the preferences and selection
processes of manufacturers, interviewing purchasing executives throughout the country who were
jointly responsible for buying billions of RMB worth of components in the last year, the majority of which
were purchased through distributors.
"China is the growth engine of Asia and Avnet Electronics Marketing has been steadily expanding cover
age and resources in the region in general and China in particular, especially in vertical markets. We are
glad to have been selected in top three position in all the categories in the survey, which showcases the
accomplishments that Avnet Electronics Marketing has achieved to date. These results are an indication
of even greater things to come," said Stephen Wong, president of Avnet Electronics Marketing Asia.
The survey found that, as in recent years, China's electronic component distribution market continues to
be driven by the rapid growth of the electronics industry, wide geographic distribution channels and the
demand for imported ICs. Faced with ever increasing competition and the need to update their products,
China's electronics manufacturers are continuously pressuring distributors with changing requirements.
"As a total solution provider, Avnet Electronics Marketing is committed to providing three things - value
to customers, design services and the myriad and tangible benefits of a comprehensive and efficient
supply chain," said Peter Wong, regional president of Avnet Electronics Marketing China.
The survey found that innovation is crucial to help distributors obtain competitive advantages and win
the trust and respect of manufacturers. Avnet Electronics Marketing has established a strong track
record in the areas of demand creation, system solutions and customer support.
"Our recent X-Fest global seminar and training series is a good example of Avnet's innovation and the
value it places in providing support to both customers and suppliers," said regional president for
Avnet Memec China, Victor Koh. "The event received remarkable feedback - the delegates packed the
event for specialized training on design solutions for FPGA circuitry and the components surrounding
"Launching the X-Fest in Beijing and Shanghai in early April there was standing room only. Following the
se two locations, the event ran across another five cities including Nanjing, Wuhan, Chengdu, Xian and
Shenzhen, with the total attendance close to 1,100 - 70% higher than the number originally anticipated,"
The survey showed that manufacturers select franchised distributors based on a number of criteria,
including pricing, supply capacity, technical support, capabilities, logistics services, payment flexibility,
product quality, company reputation and their online trading capability.
About Avnet Electronics Marketing
Avnet Electronics Marketing Asia is part of Phoenix-based Avnet, Inc. AVT, a Fortune 500 company with
fiscal 2006 sales exceeding USD$14.25 billion. Serving customers in approximately 70 countries, Avnet
is one of the world's largest technology marketing, distribution and services companies.
Avnet Electronics Marketing has a significant presence in Asia-Pacific-the fastest growing electronics
market in the world. With its regional headquarters in Singapore, the company has 40 locations in 10
countries in Asia. It distributes semiconductors, interconnect, passive and electromechanical
components to serve a wide range of customers including original equipment manufacturers (OEMs),
electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and
provides associated design-chain and supply-chain services. The company's web site is located at
Issued on behalf of Avnet Electronics Marketing by Euan Barty Associates
Edit by eric